Lurpak advert

Just thought throughout this whole advert the shots are amazing. Really love it even though its only an advert for butter

Animation

We created our animation using still shots on a professional camera and merging them together. We created the scene we wanted to film and very slowly moved the sweets towards the bag and then once these images were put in to imovie they worked really well. However my concerns are the the quality of this part of our opening will stand out and make the rest of our opening not as sharp.

Animation

We watched this music video and really liked the stop animation used in it. This gave us an idea, we decided to include some animation similar to this to fill up empty space in our opening. Obviously to make it appropriate to out genre we would make it quirky with bright colours and probably using sweets. We so far have the idea of sweets finding their own way in to a bag.

The flicker effect

In our film we've noticed that it looked too smooth in the way that flowed and didn't really suit our genre. We noticed that in music video like these the film flickers almost purposely made to look like a bad quality of film. What this does s creates an authentic old feel to the film which is exactly what we want in our opening.

Research

We began our research in to the genre our film fits by using questionaires.

We used the questions....

1) what is you gender?

2) what is your age?

3) what is your preferred genre of film?

4) what is a favourite film?

5) which genre do you prefer....comedy, romance or action?


We distributed our questionaires between 3 school years at enfield county girls school and three school years and enfield grammar boys school.

We took in to consideration that many peole may not respond to our questionaire paticuarly at the boys school.